Jargon - a quick reference to the most commonly used (and less commonly-known) phrases in Hot-Fudge territory:

ADD: Addictive Dainties Disorder: Where your attention span is at when it comes to other web design companies after you’ve had a taste of the sweet life.

BC: “Before Caramel-fudge”: The dark ages prior to when Hot-Fudge revolutionized web design.

Browser: The program that you are using at this moment to view this website. A browser sends a request to a server and then receives and interprets the programming HTML code and displays it on your screen.

CAFÉ: Cook-Another-Fudge-to-Eat a.k.a. Conceive-it / Adapt-it / Fudge-it / Express-it: The brainstorming methodology behind our website design.

CSS: Cascading Style Sheets: A programming language that specifies appearance of text and layout elements within a web page. CSS was developed for use with a HTML web pages.

Cyberspace: The world of information via the internet.

Domain: The Internet is divided into smaller sets known as domains, including .com (business), .gov (government), .edu (educational) and others.

Email: Electronic Mail.

FAB: “Fudge people are Able-Bodied people” - the common expression used for a Hot-Fudge-designed website owner.

FTP: File Transfer Protocol: - a set of rules (or a computer language) for exchanging files between computers via the Internet.

YBHF: “You Have been Hot-Fudged” – the process of creating your dynamic, online & utterly successful web presence through us.

HFP: “Hot-Fudge Protocol” – the faster-than-light web language we at Hot-Fudge speak to each other



HTML: HyperText Markup Language - a collection of tags forms part of this programming language and is typically used in the development of Web pages.

HTTP: HyperText Transfer Protocol - a set of instructions for communication between a server and a World Wide Web client.

Internet: That which you are using right now to view this page (see cyberspace). A global network of computers that communicates via Internet Protocol.

ILF: I Love Fudge

Markup Language: A set of codes or tags that surrounds content and tells a person or program what that content is (its structure) and/or what it should look like (its format). Markup tags have a distinct syntax that sets them apart from the content that they surround. HTML is one of the most popular markup languages.

Network: Two or more computer systems, linked together. A LAN (Local Area Network) is an example of a network, as is the Internet which is in fact a WAN (Wide Area Network).

Protocol: A convention or standard that controls or enables the connection, communication, and data transfer between computing endpoints.

Search Engine: A Web search engine is a search engine designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. Popular examples include Google, Yahoo, Alta Vista and Ananzi.

SEO: Search Engine Optimization: The process of optimizing your website so that selected keywords pertaining to your product / service has a high ranking on the results of Search Engines.

Server: The term web server can mean one of two things: a) A computer program that is responsible for accepting HTTP requests from clients (user agents such as web browsers), and serving them HTTP responses along with optional data contents, which usually are web pages such as HTML documents and linked objects (images, etc.). b) A computer that runs a computer program as described above

URL: Uniform Resource Locator: the unique address of any web document.

Website: A website is a related collection of web files that includes an initial file called a home page. You can get to a web site by typing in the home page address, or URL, in your browser. From this home page, you can get to all the other pages on a web site.

WTF: More commonly described as “What the Fudge?!!”- This is a form of expression employed when website statistics reflects a huge amount of visitors previously unrecorded.

WYSIWYF: What you see is what you fudge.

WWW: As defined by the World Wide Web consortium, "The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge." Alternatively, the web is the collection of users and resources on the Internet that use HTTP (Hypertext Transfer Protocol).